In the early days of my career, you could find my byline on articles covering everything from wellness to beauty. Now, my focus is on helping media brands develop engaged audiences and grow relevance in emerging spaces.
In my current role, leading social media strategy for Travel + Leisure, I ensure our award-winning content reaches as many readers as possible, dig into the data to inform our overall editorial approach, and produce social-first videos with viral potential.
You can still find my byline on an article every now and then, too.
creations by samantha lauriello
Travel + Leisure:
I Got the Inside Scoop on the Ultra-luxe Desert Resort Where Celebrities Escaped During the Pandemic
College Admissions Scandal: A Psychologist Explains Why a Parent Would Cheat and Lie to Get Their Kids Into School