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Samantha Lauriello
Social Media &
Brand Strategist

About

I've worked in digital media for over six years — most of which have been spent leading social media and brand strategy for Travel + Leisure, positioning the brand as one of the most read lifestyle media outlets in the world.

I pride myself on developing content solutions that deliver on business goals while also delivering real value to online audiences. I also pride myself on my Strava training log, my strong horse girl identity, and my life's mission of concocting desserts that are delicious and healthy.

Work Samples

Image by Kseniia Rastvorova

Strategic
Content
Development

Transforming data-backed insights into compelling social content.

Launches & Brand Moments

Taking a campaign brief and developing a splashy content plan that tells a story and drives engagement.

Platform Audits

Analyzing historical performance and creating a comprehensive

go-forward strategy.

Paid Partnerships

Ideating and producing a content package that drives value for both parties.

Services

Social Media Strategy & Content Solutions

Contact
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